With exactly one year to go before the FIFA World Cup lands in Canada for the first time, Toronto is bracing for what officials are calling a “once-in-a-generation opportunity.” Scheduled to host six matches, including a knockout-stage game, the city is racing to balance budget pressures with the promise of lasting economic and cultural benefits. BMO Field, soon to be rebranded “Toronto Stadium” under FIFA regulations, is undergoing a $146 million expansion, while the broader city readies itself for fan festivals and major international attention.
The total price tag for hosting is projected at $380 million, with Toronto expected to shoulder nearly half the cost after the federal and provincial governments contribute a combined $201 million. However, much of the provincial aid is in the form of services rather than direct funding, leading city council to impose a $340 million spending cap unless additional funding is secured. Despite the high stakes, the potential returns are substantial. A Deloitte Canada report forecasts up to $940 million in economic benefit for the Greater Toronto Area, including $520 million in GDP growth and more than 6,600 new jobs.
Beyond dollars and cents, city leaders see the tournament as a defining moment for Toronto’s global image. The Ontario Chamber of Commerce and Destination Toronto emphasize the “lasting legacy” of improved infrastructure and enhanced international visibility. Major projects like the Ontario Line and Pearson Airport upgrades could receive added attention and momentum, while the World Cup broadcasts are expected to showcase Toronto’s scenic skyline and vibrant multicultural neighborhoods to a global audience.
Tourism agencies and city planners are organizing an ambitious array of festivities around the event, including a FIFA Fan Festival at Fort York and The Bentway. These events aim to create a celebratory atmosphere that reflects the city’s diverse communities and international flavor. As Andrew Weir of Destination Toronto put it, the energy in Toronto during international sporting events is unique. “Whatever two teams are playing, there’s a community here to celebrate them.”
Local soccer organizations are also gearing up for what they hope will be a massive surge in participation. Ross Cannone of the Toronto Soccer Association believes the World Cup could reignite interest lost during the COVID-19 pandemic, calling the event a “pinnacle” for aspiring players. Ontario Soccer, which represents 500,000 players across the province, has already launched a province-wide engagement campaign aimed at celebrating soccer culture through watch parties, community events, and grassroots participation.
Though concerns linger over traffic congestion and city expenses, officials urge Torontonians to embrace the moment. “When major events come to the city, it may cause some inconvenience, but that’s part of living in a place where big things happen,” said Weir. As Toronto counts down to June 12, 2026, it’s not just preparing to host games, it’s preparing to take a giant step onto the global stage.